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Business Round Destination Colombia; 15 Markets to Participate in Tourism Business Round Proexport
Travel Daily News
02.26.2010



A group of 85 international buyers from the United States, France, Brazil, UK, Germany, Argentina, Panama, Canada, Trinidad and Tobago, Peru, Mexico, Chil Chile,Venezuela, Ecuador and Puerto Rico, invited by Proexport (Colombian Trade and Tourism Board), participated in the fourth version of the Business Round Destination Colombia, which took place on February 25th and 26th in Corferias - Bogota, as part of the twenty-ninth Anato Tourism Showcase 2010. In the Business Round Colombia Destination, 1.872 business meetings were held between the group of buyers and 120 Colombian exporters.

Maria Elvira Pombo, president of Proexport assured the large number of new buyers who participated in the Business Round were due to the emergence of Colombia as one of the major tourist destinations recommended to visit in 2010 in different parts of the world. This year, the strategy aims to expand the wholesalers with the aim of attracting new buyers and increase the presence of Colombia in key markets.

Within the delegation of buyers invited by Proexport, through the Tourism Vice-presidency, 90 percent went to Colombia for the first time and the other 10 percent attended the country to identify different opportunities in the national tourism. Twelve guests were part of the Corporate Travel segment and were interested in knowing better the country’s supply for golf tourism.

Nubia Stella Martinez, Vice President of Tourism Proexport said that this time the country promoted mainly History and Culture, Nature and Sun and Beach to promote the offer of the most established products considering that this time a fairly new delegation visited the country for the first time.

The delegation came from the United States (14), Venezuela (10), France (9), Brazil (7), United Kingdom (7), Argentina (6), Panama (6), Peru (6), Mexico (5), Ecuador (4), Germany (3), Chi  Chile (3), Puerto Rico (2), Canada (1) and Trinidad and Tobago (1). And the destinations to be promoted were mainly Bogota region, which includes Boyaca, Valle del Cauca; Medellin Cartagena, Barranquilla, Santa Marta, Huila, San Andres and Providencia.

Buyers and international journalists were previously invited by Proexport in familiarization trips to the Triangle Coffee, Cartagena, San Andres, Providencia, Santa Marta, Santander, Cali, Medellin and Bogota to recognize the national supply of products and destinations.



Source: Travel Daily News (02.26.2010)


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