The visual identity system made up by the word Bogota integrated with figurative or abstract elements according to the concept of the brand of being simple and understandable.

 

The system can be adapted according to the needs or targets and the media in which it will be used. Due to its nature, the system’s flexibility is focused on being an efficient way of communicating to all kinds of audiences that come from a wide range of cultural, economic and productive sectors. 

 

Bogota’s brand will satisfy communicative expectations from a diverse group of people and therefore it must be versatile, flexible, and dynamic, creating a sense of belonging.  The brand must be applied effectively both local and globally.