This project is based on designing an articulated strategy which builds positive associations between Bogota and several of its outstanding attributes. These associations are related to projects, policies, promotion programs, events and communication.

 

The main goal is to make Bogota a benchmark for business, talent, tourism, culture, as well as a creative and sustainable city. 

 

The strategy has two specific objectives:

 

1. Make Bogota an attractive city for investment, talent and tourism.

 

2. Create a sense of belonging among its residents.

 

Our original marketing concept increases the city’s possibilities in many characteristics by focusing not just on tourism but in all the aspects that make Bogota stand out. 

 

Residents become leading actors in the strategy. Also, city marketing becomes an urban and regional development tool, which contributes to modernizing urban habitats that offer quality of life.