As a part of the strategy two types of goals were defined: realistic ones and others that will require a major effort to achieve, being defined as ambitious goals. 

 

Realistic Strategic goals are:

1. Promote Bogotá as a city of culture

2. Promote Bogotá as an innovative business center with creative industries.

 

The ambitious strategic goals are:

1. Promote Bogotá as a role model in how to creatively solve transportation problems.

2. Promote Bogotá as a role model in how to meet social inclusion challenges.

3. Promote Bogotá as a city that advances to achieve environmental sustainability and protects biodiversity. 

 

The entire strategy turns around a principal topic: Bogotá, a creative city.

 

This concept comes from a series of processes being developed in order to place the city as a competitive destination that is ready to face global challenges.