The marketing strategy for Bogota aims to strengthen the city’s capacity to gain foreign investment, tourism, events, talent and business opportunities by internationally placing the main attributes that make the city known worldwide. 

Today cities compete against themselves to be main destinations to attract visitors, tourists, talent, investment, business, cultural and sports venues. 

 

In order to compete and make themselves visible worldwide, cities design strategies that go beyond generating incentives, publicity and special missions and invitations for journalists. It is necessary to show Bogota’s strengths that that set it apart from other cities.

 

Bogota has gone through an urban, economic, social and cultural transformation process which can be seen throughout the city’s progress in different areas. This makes the city a well-known and attractive destination for tourism, culture, investment and business.